• Seeing AI
    AI
    Seeing AI is a free app by Microsoft that narrates the world around you. Designed for the low vision community, Seeing AI harnesses the power of AI to describe people, text and objects. Transatlantic brought Seeing AI to life though a short documentary film featuring musician Andre Louis, which was shortlisted in 3 categories at the 2018 Cannes Lions awards.
  • Skype Moji Partnerships
    Entertainment
    Transatlantic brokered global partnerships with the biggest and best cultural icons, to bring unique content to Skype chat. The likes of Coldplay, Universal, The Muppets and Monty Python created exclusive Mojis for Skype. We created launch campaigns that drove large spikes in unique users and engagement with Skype, with the tens of millions of shares per month.
  • Microsoft Office and Good Morning America
    Communications
    Transatlantic helped Microsoft Office bring small businesses to the sofas of Good Morning America. Compelling TV segments were created, bringing to life Microsoft’s support for small business. Engagement was boosted with web and social contented. The segment, Boosting Your Business, focussed on different ways the Office suite can help small businesses grow faster, and reached an average of 4.5m viewers.
  • Gumball & ERS Insurance
    Finance
    ERS, a high-end car insurer, wanted to demonstrate their dedication to insure passions competitors find too risky. Transatlantic partnered with the mother of all motor rallies, Gumball 3000. Using a Ferrari 430 Spider, we created an unmissable rally showcase and B2B campaign. Shortlisted for Best B2B campaign of 2017, new business leads accelerated and campaign performance rose to new levels.
  • Skype & Liverpool Football Club
    Sport
    Liverpool FC are the world’s biggest football family with hundreds of millions of fans globally. Transatlantic created a season-long campaign that brought fans to the heart of Liverpool. Content was widely shared and featured on Soccer AM. The highpoint was an anthemic global sing-a-long, facilitated through Skype, that brought fans from across the world to sing at Anfield.
  • Microsoft & Shondaland
    Entertainment
    In September 2017, Microsoft partnered with one of Hollywood’s greatest storytellers, Shonda Rhimes, to tell inspirational stories by women worldwide. A series of roundtable events, hosted by Shonda, brought together influential women to discuss important issues such as diversity, equality and female empowerment. This led to an ongoing partnership where Transatlantic manages all content development and the relationship with Microsoft.
  • Skype and Mixcloud
    Entertainment
    To champion the role Skype plays as a collaborative tool for creatives, Transatlantic connected Skype and Mixcloud, to create the podcast series “Connecting.” We programmed 3 episodes, featuring a diverse range of music talent, and used the partnership to test the effectiveness of the ‘Skype Highlights’ feature for partners. The partnership has resulted in over 1.1m minutes listened via Skype.
  • Microsoft and X-Factor
    Entertainment
    Working with Syco and ITV, Transatlantic created a series long partnership with UK phenomenon, the X-Factor. The partnership saw Microsoft product integrations run throughout the series, including viral moments such as judge’s selections being done via Skype. In all there were over 70 Microsoft product integrations managed by the Transatlantic team including the use of OneDrive, Skype and Surface.
  • HarrisX
    Data
    HarrisX is a market research and consulting services company focused on the telecom, media, and personal technology industries, running the largest syndicated consumer research trackers in the industry. Transatlantic worked with HarrisX to formulate a brand strategy that introduced them to the market with credible, insightful and actionable data that applies to today’s fast moving tech and telecoms industries. TAE has worked closely with HarrisX, to disseminate its shrewd, timely data to create impactful stories for media. Coverage to date has included stories on Facebook and data privacy as well as the recent T Mobile merger with Sprint, on titles including TIME, Forbes, CNBC, Wall Street Journal to name a few.
  • Blackberry KEY2
    Communications
    BlackBerry was unveiling an icon reborn – their new KEY2 handset which is set to revolutionise the market and put BlackBerry firmly back on the map. Transatlantic worked with BlackBerry for their iconic launch party to secure talent to attend who are pioneers in their field, icons across the Globe and who also had a personal nostalgia for the brand. We brought together Bond Girl and Oscar nominee Naomie Harris and YouTube star (3.5M IG Followers) and D&G model Marcus Butler to iconic building reborn – The Ned – for a night of celebration and excitement to catapult the BlackBerry KEY2 back into people’s palms.
  • SwiftKey India Transliteration Event
    Communications
    SwiftKey were launching 8 Indian languages for their transliteration keyboard (phonetically typed words in the Latin alphabet, converted to another script). We created a high-end, national TV event to discuss ‘The Future of Identity, Language and Technology in India.’ Transatlantic brought together 70 national and regional press for the show, positioning SwiftKey as the trusted thought leader in this space.
  • Skype and The Late, Late Show
    Entertainment
    Transatlantic saw an opportunity to partner with The Late, Late Show on CBS when they announced James Corden as their new host. In partnership with Skype, Transatlantic helped develop a regular segment on the show that utilized Skype TX and promoted new platform features. The segments gained millions of views through both the broadcast and online distribution.
  • Air New Zealand
    Entertainment
    Air New Zealand wanted to promote their new LHR-LAX route to those within the TV and Film community within the UK, so Transatlantic brought them together with the largest industry event in the calendar. Through an experiential and social campaign, Air NZ established relationships with key decision makers at several of the biggest production companies in the UK.
  • Skype and Star Wars
    Entertainment
    To celebrate the release of Star Wars: The Last Jedi, we negotiated and co-created 10 Skype Emoticons. Characters like BB-8, Captain Phasma, Kylo Ren, and Chewbacca, landed in customer IM chats. Additionally, 3 exclusive Star Wars virtual masks helped launch the new feature. Content has been shared over 100M times within Skype and led to an ongoing Disney partnership.
  • A Magical Merlin Easter with mytaxi
    Mobility
    Transatlantic negotiated a partnership between black cab app mytaxi and London attraction group Merlin, to provide families with entertainment inspiration and discounts. Over Easter, award winning parent bloggers Mother Pukka, Guilty Mother and This Is Mothership, experienced mytaxi’s service and Merlin attractions. They created an impactful, authentic advocacy campaign that brought new audiences to both brands.
  • ERS & London Classic Car Show
    Finance
    Transatlantic secured a prestigious partnership with London’s favourite classic car event. ERS was Official Motor Insurance Partner. We created a unique event - ‘Remembering car design at its best’ providing exclusive experiences to Brokers and Car Enthusiasts. In addition, an impactful influencer & content campaign drove PR coverage in key motoring titles, website and social traffic, and broker sales.
  • Skype and Victoria Beckham
    Entertainment
    We negotiated the ground breaking deal for Victoria Beckham to tell her fashion story for the first time, directly to the public. Collaborating with Skype, films showcased a never-seen-before look at her fashion career. The campaign delivered new storytelling formats to the hyper connected generation, garnered over 5M views on YouTube, and brought hundreds of thousands of new users to Skype.

Peter Platzer, CEO, Spire Global
spire.com

“Spire has always had a strong sense of its own brand, but we were too close to it ourselves and had to find an outside perspective. We wanted to drive awareness of our service and products but we also needed to go back to basics and establish the true core of our story. Why did we exist as a business? What opportunity were we seeing for Spire in the marketplace? How should our industry and investors perceive us? Transatlantic helped us go back to the start and built a corporate narrative that fused positioning; a sense of purpose and a clear set of reasons why we were destined for success. They then set about finding coverage on FOX and SKY to put our new narrative to the test. Today, we feel significantly more confident in our brand message.”