Digital Surgery is a UK-based artificial intelligence and surgical AI simulation company offering improved solutions for surgeons and patients. Its mission is to digitize surgical training using cutting-edge AI computing and to support the delivery of consistent, data-driven and evidence-based surgical care through the ‘Virtualized Operating Room’. Transatlantic worked with the Founders to achieve PR repositioning across US and UK health media sectors, supporting the company with strategic media counsel and delivering targeted coverage on national broadcast media, as well as digital and clinical device publications. In 2020 Digital Surgery was purchased by Medtronic and continues its growth as part of the world’s largest medical device manufacturer.
We worked with Signal, an AI-driven decision-making platform, to develop their GTM communication strategy. We undertook a comprehensive perception review, identified the key drivers of brand perception and put these at the heart of a full corporate narrative, and a comprehensive communications strategy. These helped to prioritise events, content and PR collateral that could be activated for maximum pipeline effect.
Farewill is the UK’s largest will writer and death specialist. And in COVID-19, the brand had a mission to make death easier for the thousands of families struggling to deal with the complications of loved ones passing away under lockdown. Through a combination of smart technology, tailored advice and cost-effective options, Farewill is transforming an industry which hasn’t changed for over 200 years. Transatlantic hit the ground running with an expert blend of high level media relations, intelligent thought leadership and reactive news angles, we secured a profile piece for founder Dan Garrett on Sky News, plus various local BBC radio stations alongside dedicated news stories focused on the company’s USPs in the London Evening Standard, Mail Online, and the Drum within the first couple of weeks of working together.
Multi-channel fulfilment company huboo targets the £27billion U.K., Europe and U.S. SME fulfilment market. huboo’s innovative software platform provides professional, flexible and affordable fulfilment services enabling e-commerce businesses of any scale to deliver products to customers. The solution is particularly relevant for the UK’s 5.9 million SMEs for which e-commerce fulfilment can be a time-consuming and expensive gridlock on growth. In a year defined by COVID-19, we have been working with huboo’s founders to maximise awareness ahead of a forthcoming funding round. In little over a month, through a combination of news articles and strategic thought leadership, Transatlantic have raised huboo’s profile in 10+ outlets most relevant to investors such as TechCrunch, Sifted and a wide-range of industry specific titles.
Spire provides weather, maritime, and aircraft tracking data and insights, gathered from its constellation of advanced nano-satellites. Transatlantic worked with the exec team to create a compelling new vision, brand narrative and comms strategy. Created to drive new business, this brings to life the profound impact their products are starting to have on people, business, and governments around the world.
Draper & Dash is a London-based VC-backed healthcare AI and machine learning predictive data and analytics company. Since the very outset of the coronavirus, the team worked round the clock to develop a way to be able to support patients and providers with a new analytical support programme – the NHS Live Covid-19 Assessment Tool. This unique innovation helps healthcare providers with impact assessment and the ability to view and analyse national data alongside a number of live data sources on COVID-19 cases by the minute, as they emerge across the globe. Transatlantic is currently handling the media launch for the programme, working with journalists around the globe to demo the service in action, interview the founder and investigate its predictions.
Karshare, known as ‘the Airbnb of cars’, is the first person to person car sharing service that matches car renters to car owners in a simple and transparent way, giving customers the opportunity to ‘rent and earn’ whilst on holiday. Selected for the Founders Factory travel tech accelerator programme, Karshare is targeting the airport sector to meet the rental needs of inbound travellers to the UK, while creating sustainable solutions to car park capacity problems faced by all airports. Transatlantic is working to drive awareness within B2B and B2C Media and with influencers as well as supporting launch activity with further airports across the UK. Within the first two months we secured coverage in Daily Mail This Is Money and two BBC radio outlets.
techspert.io is the world’s first AI-driven solution for precision-matching businesses to the most qualified expert of the moment, anywhere in the world, on any topic. Companies in fast-paced industries rely on high quality, highly relevant expert insight to inform business critical decisions and techspert.io makes those connections…fast. Transatlantic worked with techspert.io to define its messaging and create a media kit, before announcing news of the latest VC funding that was set to finance further technology development as well as expansion plans into the U.S. and new global industry sectors. Co-ordinated news announcements in the U.K. and U.S. secured a live broadcast interview on Sky News, as well as technology and business coverage on both sides of the Atlantic.
Black cab e-hailing app, mytaxi, asked Transatlantic to develop their strategic communications approach to enable ongoing business growth in the crowded taxi marketplace. Transatlantic delivered across all comms pillars – from articulating corporate narrative to crisis comms, from creative PR launches of mytaxi in new cities across the UK, to enlisting powerful influencers to target the distinct consumer user groups. Transatlantic guided mytaxi into valuable third party partnerships, for example securing a partnership with London attraction group Merlin to provide family ticket promotions to key attractions and black cabs. Bringing together Merlin and parent influencers, resulted in an impactful advocacy programme that showed the mytaxi app in practice, generating increased downloads of the app, engagement with a key audience and a long term partnership with Merlin for the future.
Penfold is the first ever pension company created purely for the self-employed. Dubbed ‘the Monzo of pensions’ due to its simplicity, authenticity and surprising lack of jargon, Penfold is tackling the self-employed pension crisis by allowing freelancers to set up a pension online in under five minutes.
Transatlantic launched Penfold to the UK with a big burst of national media engagement, achieving coverage in the FT, the Sun, the Daily Mail’s This is Money and the Times in less than three weeks, opening them up to a potential audience of over 28 million.