New real time fiction app unrd offers readers a new format for experiencing fiction. Coined by The Bookseller as “a new genre for the WhatsApp generation”, unrd promises to do for mobile storytelling what Netflix did for TV; create a single destination for gripping stories that audiences can access through their phone – but with a twist, allowing readers to experience the stories in realistic timelines as they develop. Transatlantic worked with unrd founders Shib Hussain and Adam Lowe to craft a narrative and brand direction, launching the platform to much acclaim in October 2018 [app of the day on the App store] with a successful PR plan and strategy. unrd continues to go from strength to strength with new captivating stories, celebrity writers and innovative formats, and 2019 promises to hold more exciting news and developments as fast fiction takes over.