Transatlantic - Global marketing and communications specialists

Transatlantic has supported the community free-sharing app OLIO throughout its exciting journey towards tackling throwaway culture since 2017. Now, a global brand present in more than 49 countries and used by over 5 million people, OLIO is fast-becoming known as the next-generation marketplace for sustainable consumers. Transatlantic has worked closely with its founders Tessa Clarke and Saasha Celestial-One on corporate milestones such as their recent Series B, a hard-working consumer press office to drive mass awareness and increase downloads, as well as a focused B2B campaign to grow the company’s Food Waste Hero Programme. Most recently, Transatlantic launched OLIO’s global press office – managing teams PR teams on the ground in Ireland, Latin America and Singapore. Since launch, OLIO has received over 2,500 pieces of media coverage around the globe.

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huboo

As one of Europe’s fastest-growing fulfilment technology providers, Huboo which is headquartered in Bristol, has recently opened new bases in Germany, the Netherlands and Spain with plans to expand across Europe. Since working with Huboo, Transatlantic has achieved cross-sector press coverage with a combined reach of over 185 million. The PR team communicated its largest investment round to-date to with resulting coverage on Sky, BBC and City AM to name a few. Transatlantic was also chosen by Huboo as its global press office hub, managing PR activity with partners in other European territories to achieve top tier press coverage overseas, as well as in the UK.

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Pictura Bio

Pictura Bio is a health-tech company that has developed the world’s first one-minute pathogen recognition platform. The software, like facial recognition for pathogens is powered by AI. It is a fundamentally different way of identifying all infectious agents. Pictura Bio’s solutions drive faster, simpler and more cost-effective testing than resource-consuming molecular diagnostics, changing how we treat disease. Transatlantic’s narrative laid out a new direction to shift from an Oxford University spin-out to a leading healthcare AI innovator at the forefront virology, bolstering the NHS's ability to treat pathogens. Transatlantic’s work followed onto PR where our media relations have framed Pictura Bio’s academic team as a trusted source in British households by providing factual and coherent advice in national publications including the Metro, i News and the Daily Mail on the Strep A outbreak in late 2022.

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genedrive

Genedrive is a molecular diagnostics company that develops ground-breaking diagnostics tests that can be used for the identification and treatment selection of infectious diseases, human genotyping, pathogen identification, and various other applications. We have supported genedrive with a series of short-sprint PR projects to help them communicate key peaks in their growth story and speak directly to their priority audiences including major healthcare providers and potential investors. Our campaigns have generated a broad variety of compelling media articles ranging from national news stories and case study profiles, through to the placement of insightful thought leadership content in key health-tech specific publications.

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MySense

MySense is a wellbeing analytics platform, powered by artificial intelligence. It provides round-the-clock remote monitoring for patients and can detect changes in their normal wellbeing - thus enabling timely, fast, early intervention from healthcare workers and carers. Transatlantic has been brought on board to help build MySense’s profile in the media – targeting a range of key audiences including end-users, the NHS, other major healthcare providers and the investor community. Through a hard-working press office function that heroes the brand’s successes and proves its efficacy through compelling case studies, we will help position MySense as one of the UK’s most exciting and fast-growth health-tech companies.

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Rapyd

Global fintech-as-a-service provider Rapyd has built a vast global network to unite the world’s fragmented payment systems and allow organisations of all sizes to access local markets, make friction-free, cross-border transactions and do business with ease. Transatlantic works with Rapyd’s global marketing team to tell the company’s story to the business, tech and fintech media. From launching research on the most popular European payment methods, to placing compelling thought leadership examining emerging trends such as embedded finance, Transatlantic has raised Rapyd’s profile across prominent UK and European media outlets, setup introductory briefings with a raft of tier one journalists and secured high-profile speaking opportunities as part of an all-action proactive press office.

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Evident

Membership-based intelligence platform Evident has created the world’s first and only independent benchmark for measuring and tracking corporate AI adoption and readiness. Evident engaged Transatlantic to craft a robust corporate narrative articulating the value of its proposition and explaining the importance of greater transparency in the race to adopt AI, before debuting this story to the global news media to coincide with Evident’s company launch event in London. Working to exacting timeframes and in close collaboration with the Evident founders, Transatlantic not only nailed the storytelling component of the brief, quickly producing a compelling narrative that could be used for all internal/external comms, but the team surpassed all expectations with the media interest achieved, securing launch day coverage with Forbes, Bloomberg, Fortune and the Evening Standard, amongst others.

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hackajob

hackajob is a private tech job marketplace matching companies with candidates based on skillset alone. It works with 1,500+ companies including Sainsbury's, Vodafone and Capital One, helping them to reduce their time to hire, engage with candidates and recruit unbiasedly. As Covid-19 restrictions lifted in the UK and organisations started preparing to bring employees back into the office, hackajob tasked Transatlantic with launching a report looking into the attitudes of technology professionals to returning to the workplace. Our report research found that 86% of technology professionals in the UK and Europe didn’t want to return to the office full-time at all. As a follow up to this report, we tapped into hackajob’s data to develop a story around the conflict between technology candidates and employers when it comes to attitudes towards permanent home-working. Coverage was secured with the likes of ZD Net, Sifted and Startups.co.uk.

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boundless

Boundless is an Irish remote employment platform that helps companies compliantly employ talent from across the globe, while giving their employees access to benefits and opportunities in whatever country they work in. Boundless raised €2.5 million in funding from Ada Ventures and FYRFLY, representing the significant shift to remote working – now a multi-trillion euro market as a result of the pandemic. The Transatlantic team has been working with Boundless to jumpstart brand building and announce its new investment to business, technology and HR audiences. Coverage reached an audience of nearly 68 million – securing news stories on Sky News, CNBC, Irish Independent, Business Post, Business Leader, Tech.EU, UKTN, UNLEASH, HR Grapevine and more.

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Farewill

Farewill is the UK’s largest will writer and death specialist. And in COVID-19, the brand had a mission to make dealing with death easier for the thousands of families struggling with the complications of loved ones passing away under lockdown. Through a combination of smart tech, tailored advice and cost-effective options, Farewill is transforming the industry. Transatlantic hit the ground running with an expert blend of creative news ideas, intelligent thought leadership and reactive media relations. We worked with rugby star Gavin Thomas on a campaign to remove the red tape around planning a funeral; we campaigned for the government to relax the rules on wills witnessing during the pandemic and we advised on lengthy probate delays and other issues related to death during COVID. We secured national news across Sky News, ITV, Channel 5, BBC, the Metro, the FT, Daily Mail, Independent plus London Evening Standard, various regional radio and trade titles.

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XYZ Reality

XYZ Reality is unlocking deep-rooted productivity challenges on the construction site using Augmented Reality (AR) technology. It developed the world’s first Engineering Grade AR headset, enabling construction management teams to view and position Hyperscale BIM Models on-site, in real-time, to millimetre accuracy. XYZ, which has been named amongst the UK's hottest start-ups and top construction technology firms, has engaged Transatlantic to raise its profile across industry and investor audiences. Transatlantic secured regular thought-leadership coverage in sector-specific publications including BIM Today, UK Construction Online and PCB Today, as well as achieving stand-out corporate milestone coverage for the company’s achievements in investor-focused titles such as Sifted.

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PerchPeek

When the world of work was changed irrevocably as a result of Covid-19, global relocation agent PerchPeek was ready and waiting to help ambitious companies adapt to the new normal and explore the possibility that their teams could work from anywhere in the world. A full-service platform designed to manage the entire moving process, PerchPeek is revolutionising the relocation industry. They tasked Transatlantic with getting their brand in front of employers and employees alike - both in the UK and US - as well as driving a wider conversation around the future of remote working. We kickstarted our press office by announcing PerchPeek's £2m fundraise, and then followed with a pipeline of clever and timely stories that bagged coverage with top tier media such as Sky News, Fortune, Evening Standard and HR Gazette.

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Penfold

Transatlantic launched Penfold to media for the first time in 2019 – the first ever pension company created purely for the self-employed. Dubbed ‘the Monzo of pensions’ due to its simplicity, authenticity and surprising lack of jargon, Penfold tackled the self-employed pension crisis by allowing freelancers to set up a pension online in under five minutes. With a big burst of national media engaged, Transatlantic secured coverage in the FT, the Sun, The Daily Mail and the Times in less than three weeks. Now, two years on, Penfold has gained traction with thousands of self-employed workers, but also employed and is available to everyone. Transatlantic continues to support the business with profile-focused pieces in the Independent, investment stories in TechCrunch, case study-led stories in the Express, creative influencer campaigns and regular trade coverage across pension, fintech and technology media.

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PillSorted

Transatlantic launched PillSorted to the technology media in April 2022 with a fundraise announcement covered in TechCrunch, Sky News, GB News and over 30 more global media outlets. A Cambridge-based NHS pharmacy, PillSorted is using personalisation and technology to provide the best and most advanced pharmaceutical care to UK consumers. Prescriptions are delivered via post or its own delivery service – all headed up by experienced pharmacist Zeinab Ardeshir. Now, Transatlantic run a busy b2c and b2c press office for PillSorted, aimed at increasing awareness and top of funnel sales opportunities across the UK with coverage in national newspapers and consumer magazines.

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Flexciton

When optimisation technology company Flexciton secured an impressive £15m funding in its Series A round, it engaged Transatlantic to help ensure the news spread far and wide. We kicked off the fundraise media strategy by securing an exclusive launch piece in top tier title Fortune, which was followed with wider pieces across tech, startup and trade media including UKTN, EU-StartUps, Bdaily and Growth Business. After the successful fundraise announcement, Flexiciton then engaged Transatlantic to develop a new thought leadership content programme which sees us deliver monthly pieces of insightful, long-form content on a range of topical issues impacting the semiconductor industry. Designed to cement Flexciton’s position as an industry expert and credible authority in the space, the content is shared with media and used across Flexciton’s owned channels.

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Seatfrog

Travel app Seatfrog is on a mission to revamp the tired, stuffy and archaic UK rail industry by providing a one-stop-platform for purchasing train tickets in a more time-and-cost effective way. Seatfrog enlisted the support of Transatlantic to help build its profile in both B2B and consumer media ahead of its next funding round. Leveraging the expertise of its founder Iain Griffin, and tapping into some major stories hitting the wider media agenda like the cost-of-living crisis, the 4-day working week and the nationwide train strikes, we secured consumer coverage in a vast array of titles including The Times, The Mirror, Metro, The Sun, Grazia, STYLIST and The i. We also shared Seatfrog’s corporate news with industry media and investor press, securing wins with Maddyness, Rail and People’s Management.

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Mimica

Mimica is a software company building AI that learns to automate repetitive computer tasks. Mimica’s AI-powered robotic process automation (RPA) learns to replicate complex tasks by observing how employees perform them, accelerating deployment of RPA. Mimica secured a US$6 million Series A funding round from Khosla Ventures to further the company’s growth by establishing a sales team in the US and multiplying its investment in R&D. Transatlantic was tasked with profile building and top of funnel awareness, and getting Mimica seen in reputable publications to help drive customer acquisition and pique investor interest. After securing an exclusive with TechCrunch, we achieved further tier 1 coverage on titles including Yahoo! UK, TechRound, UKTN, The AI Journal, Fortune’s Term Sheet, Business Leader, Tech.eu, Maddyness, BusinessCloud and TechMarketView, as well as a live interview for founder Tuhin Chakraborty on Sky News.

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RedCloud

RedCloud Technology is an open commerce platform designed to unlock the business potential of one billion merchants across the globe. RedCloud approached Transatlantic to help raise its profilein the UK and key markets in South America and Africa ahead of a fundraising round. To lay the foundations for all our media relations activity, we started by developing a corporate narrative which clearly and concisely outlined RedCloud’s brand identity and key comms messages. This then supported our proactive PR which included the placements of articles and interviews in outlets such as Sky, The Times, Business Insider Africa, Retail Times, Retail Gazette, Fintech Times and Financial Director. We were also successful in organising appearances for the CEO on two of the industry’s most notable podcasts, Melting Pot and Tom Raftery’s Supply Chain podcast. In addition, we launched a regular thought leadership programme for RedCloud, producing pieces of long-form, opinion-led content to help cement the brand’s authority and widen it’s Google footprint.

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DeadHappy

DeadHappy is the no-nonsense, straight-talking life insurance provider that is taking the insurance industry by storm. After a period of rapid growth, DeadHappy wanted an equally no-nonsense, straight-talking PR team to help build brand awareness and get consumers thinking differently about death. Transatlantic hit the ground running by setting up a hard-working, proactive press office, which we complemented with the brand’s first consumer PR campaign. After conducting new research into Brit’s views on death – we partnered with Countdown’s Susie Dent who, alongside DeadHappy’s co-founder Phil Zeidler, carried out a series of national and regional radio interviews.

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Panakeia

Panakeia is an AI technology company that makes cancer treatment decisions simpler, faster and cheaper by eliminating the need for multiple laboratory tests. The first of its tests, PANProfiler breast, has received UKCA and CE accredited for clinical use by health services in the UK and Europe. Transatlantic was tasked with announcing the accreditations and officially launching the company to broader business and trade media. To date, we have achieved coverage in the Cambridge Independent, Digital Health, Health Europa, Med Tech Innovation, Health Tech Newspaper and Pharma Field. The founder also appeared on Times Radio as part of its highly coveted Change Makers slot.

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Osu

Osu is a game-changing new payment app that is transforming the way the self-employed accept and manage their payments. Launched in 2020, it allows users to accept instant payments from their customers with zero transaction fees. After securing £2.25m in seed funding, Osu wanted to get the news of its launch out there. Transatlantic started with an in-depth branding and messaging workshop to help establish Osu's narrative, before announcing the fundraise to all key business, enterprise, fintech and investor media - landing hits with prolific titles including TechRound, Alt-Fi, StartUps Magazine and UK Tech News. We then kickstarted a hard-working proactive press office, with a laser focus on generating coverage in titles that Osu's specific audiences would be reading. Through creative, data-led stories and impactful case studies, Transatlantic have been able to put the Osu app in front of all the right people - helping the brand recruit new customers and impress stakeholders.

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Vector.ai

Vector.ai is a tech start-up that uses machine learning to transform cumbersome and monotonous processes in freight forwarding. It tasked Transatlantic with raising awareness of the brand and its unique platform across freight, supply chain and logistics media as well as the broader tech and business community. We kickstarted our engagement with an always-on press office and by producing topical thought leadership content and customer stories. After creating some continuous noise for nine months, we then announced its $15m Series A raise, backed by Bessemer Venture Partners. All of this activity resulted in securing coverage across a range of top tier media including TechCrunch, The London Economic, WSJ Logistics Report, JOC.com, Logistics Manager, Logistics Voices, Freight Business Journal, FORWARDER, Loadstar, Supply Chain Digital, Maddyness, IT Pro and Tech Round.

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Sanctus

Mental health has never been higher on the agenda – and as people and businesses alike continue to adjust to the immeasurable changes brought about by the pandemic – taking care of our mental wellbeing is more important than ever before. That’s what workplace mental health organisation Sanctus aims to do. Started by entrepreneur James Routledge, after candidly revealing details of his own breakdown, Sanctus offers mental health coaching as a company benefit for thousands of employees across the UK. Transatlantic was brought on board to help raise Sanctus’ profile amongst consumers and key business decision makers – promoting its benefits as well as demonstrating Sanctus’ position as a trusted thought leader in the mental health space. By drawing on the expertise of Sanctus’ 60 + coaches, and leveraging James’ own personal story, we secured a range of high quality features, interviews, how-to guides and news stories in an array of top tier media. Highlights include by-lined op-eds in STYLIST, business profiling in the Independent and mental health guide in Harper’s Bazaar.

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Glisser

The way that corporate events are hosted has drastically changed as a result of the Covid-19 pandemic. Fortunately, virtual and hybrid event hosting platform Glisser has been on hand to help businesses navigate the new working paradigm and ensure that people can still attend events, no matter where they are located. Glisser tasked Transatlantic with placing its brand in front of organisations in both the UK and US, as well as promoting a wider conversation around the future of event technology. We engaged with journalists to talk about Glisser’s tech platform and its unique attributes, before spreading the word about the launch of Hybrid Events Ignited, which was designed to inform in-house corporate event planners how to run their own hybrid events. We followed this with a series of timely and insightful thought leadership articles across Glisser’s core vertical channels, which garnered coverage in a selection of top tier HR, SME and Financial Services publications.

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Science Creates

Science Creates is a deep tech ecosystem that offers specialised incubator space and VC investment into early-stage science and engineering companies. Spearheaded by Dr Harry Destecroix, the world-class hub launched in December and, three months later, led its first funding round in cell therapy start-up CytoSeek. The Transatlantic team worked closely with Science Creates to announce both the launch of its ecosystem and, more recently, CytoSeek’s £3.5m seed round. We exceeded expectations of coverage, secured multiple news stories and profile pieces in a range of business, tech and pharma media with a total online readership of more than 28m. To name a few, Science Creates featured in TechCrunch, Fortune, City AM, UKTN, BioWorld and Bristol 24/7.

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vatic

In December, Transatlantic supported the launch of the world's first affordable saliva test for Coronavirus with results in under 15 minutes. Developed by Vatic, a London-based healthtech company, the KnowNow COVID-19 test is unique in that it is easy to do via a non-invasive salivary swab and is designed to work on the spot - for example at an airport or in a queue for a nightclub or live event. Backed by investors LocalGlobe, Hoxton and Entrepreneur First, KnowNow is being piloted at major global businesses including airports, football clubs, retailers, entertainment venues and care homes.

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Reveal

British success story Reveal provides body worn cameras to over 40 countries across the world. Founded in 2002 by former broadcast engineer Alasdair Field, the company has risen to become a market leader amongst police forces, prisons, and local governments worldwide. To highlight Reveal’s ground-breaking technology and strategically target new markets for the business, such as the retail sector, Transatlantic created a series of newsworthy stories to place amongst key national, tech, retail, health and education titles. Tapping into the Covid-19 outbreak, we carried out detailed research amongst retail workers that exposed the impacts of pandemic-induced aggression from customers. We then packaged up the results alongside insightful commentary from Alasdair and used it to secure an array of coverage including radio interviews with LBC and news hits with the Daily Mail, The Times and the Daily Express.

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uMed

uMed is a tech startup that automates the processes in running clinical research registries. They help healthcare providers across the UK and US participate in more clinical studies. They raised £3.7m in funding from VC investors AlbionVC, Delin Ventures and Playfair Capital, along with Silicon Valley’s 11.2 Capital to reinforce the company’s US presence. The Transatlantic team has been working with uMed to announce its new investment to business, technology and healthcare audiences. Their unique platform resonated with the media. Transatlantic secured a live interview for uMed’s founder on Sky News’ Ian King Show as well as over 20 pieces of coverage on key online titles including Fierce BioTech, MobiHealthNews, Proactive Investors, UKTN and Seedtable. In addition, Transatlantic successfully placed a four-page profile piece on the founder in Health Investor magazine.

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Kbox Global

Kbox Global is a food delivery technology platform that enables passionate food providers to benefit from the delivery-first era. Established restaurateur Salima Vellani is firing up commercial kitchens by using existing spare capacity, in restaurants, hotels, pubs, casinos, gyms, to prepare multiple delivery brands from the same venue. By lowering the investment barriers to food delivery expansion, Kbox turns the traditional economics of food delivery on its head, for the benefit of the whole hospitality eco-system. Using Transatlantic's combination of investor relations expertise and high profile b2b contacts, we secured coverage off an initial raise across national print, broadcast and hospitality press, including Sky News, the Evening Standard, and an interview with Ian King Live; the combination of which led to a barrage of new investment opportunities.

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Flown

Serial tech entrepreneur Alicia Navarro brought Transatlantic on board to help shout about the successful close of her £1.2m pre-seed investment round for her latest venture, Flown. Described as an 'Airbnb-meets-Calm' service, Flown is a platform that gives workers access to amazing spaces and creative resources that help them fully immerse themselves in focused work. Supporting an exclusive fundraise announcement in TechCrunch, we ensured the news landed in a range of well-known national, tech and enterprise publications. Our project exceeded KPIs by more than double and we're gearing up for a full consumer launch in the coming months.

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Zephr

With readers increasingly devouring content online, media companies are facing dwindling revenue from print sales. They need to turn online readers into paying subscribers. Zephr enables them to do just that through their innovative tech platform. In less than six months, they have helped clients see a 150% increase in conversion and well over 25% increase in subscription revenues. Zephr raised $8 million in a Series A round, led by US-based Bertelsmann Digital Media Investments (BDMI). They engaged Transatlantic to work with them on the raise announcement, with us tasked with strategising and implementing the media roll out in both the US and UK. We successfully placed exclusives in Tier 1 media on both sides of the pond with Sky News (UK) and TechCrunch (US) and then rolled out to all key media targets within the media, publishing and tech space.

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Awell

Awell Health is a Belgian-born healthcare technology startup with a mission to reinvent care pathways to improve patient outcomes. It raised £1.9m early stage funding from UK-based VC investor LocalGlobe to bring a single platform to the healthcare market – one that will offer increased collaboration and productivity, which is essential to solving the healthcare crisis. Transatlantic has been working with Awell Health to jumpstart brand building and announce its new investment to healthcare, technology and business audiences. We exceeded expectations of coverage and secured news stories focused on the investment in a range of media with a total readership of more than one million. To name a few, Awell Health featured in Healthcare Global, Health Investor, UKTN, TechEU, Tech Market View, EU-Startups, and Growth Business.

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Real World Health

Real World Health is the AI healthcare partner which helped UK hospitals to anticipate demand and combat bed occupancy issues during the height of the coronavirus pandemic. As the leading provider of data, analytics and AI solutions to over 40 NHS Trusts in the UK, the Real World Health team is at the forefront of increasing efficiency, reducing cost and delivering optimised clinical outcomes at speed. Transatlantic worked with Real World Health to announce an $8.4 million Series A funding round to media, landing coverage with top health-tech and B2B technology titles. In addition, Transatlantic’s team of media experts drummed up interest from broadcast, national and wider health trade publications for stories around the use of AI to support the NHS with backlogs as a result of the coronavirus pandemic.

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myrecovery

In the height of the pandemic, an estimated 700,000 patients were experiencing delays with their orthopaedic surgeries. Myrecovery.ai launched a new digital patient tool - Joint School - to help people manage their pain, attend physio remotely and ultimately, relieve pressure on the NHS. Transatlantic helped them with a short, sharp burst of activity to drive awareness of the app among those suffering, landing them the front page of the Sunday Times and a dedicated package on BBC news amongst others key health trade titles.

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Spire

Spire provides weather, maritime, and aircraft tracking data and insights, gathered from its constellation of advanced nano-satellites. Transatlantic worked with the exec team to create a compelling new vision, brand narrative and comms strategy. Created to drive new business, this brings to life the profound impact their products are starting to have on people, business, and governments around the world.

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techspert.io

techspert.io is the world’s first AI-driven solution for precision-matching businesses to the most qualified expert of the moment, anywhere in the world, on any topic. Companies in fast-paced industries rely on high quality, highly relevant expert insight to inform business critical decisions and techspert.io makes those connections…fast. Transatlantic worked with techspert.io to define its messaging and create a media kit, before announcing news of the latest VC funding that was set to finance further technology development as well as expansion plans into the U.S. and new global industry sectors. Co-ordinated news announcements in the U.K. and U.S. secured a live broadcast interview on Sky News, as well as technology and business coverage on both sides of the Atlantic.

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unrd

First-of-its-kind real time fiction app unrd offers readers a new format for experiencing fictional entertainment. Coined by The Bookseller as "a new genre for the WhatsApp generation”, unrd promises to do for mobile storytelling what Netflix did for TV; create a single destination for gripping stories that audiences can access through their phone - but with a twist, allowing readers to experience the stories in realistic timelines as they develop. Transatlantic worked with unrd founders Shib Hussain and Adam Lowe to craft a narrative and brand direction, launching the platform to much acclaim in October 2018 with a successful PR plan and strategy. When unrd then launched an exclusive partnership with ITV to create a fictional Love Island storyline, coinciding with the show’s return in 2021, Transatlantic was on hand to ensure it became the most-played app that summer. Via aggressive media relations, leveraging the ‘I’ve Got A Text!’ cast, we landed top tier hits in The Sun, The Mirror, The Radio Times and Tyla amongst plenty more.

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GameOn

GameOn is a technology company specialising in chat bots especially for the media and entertainment industry. Their technology powers intelligent chat applications across multiple platforms for some of the world’s largest enterprises. They asked Transatlantic to work with them on a business development push in EMEA as well as working with them to raise awareness in media. We set up over 10 meetings for them with leading rights holders and publishers which has led to successful deployments and further conversations for the business.

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Holler

Holler is a global content engine for messaging apps which helps people have better conversations. Holler’s “Smart Suggestions” offer users contextually relevant and emotionally expressive content for their personal or group chats through live streamed branded emojis and stickers. Powered by proprietary AI technology, Holler is at the vanguard of intent-based marketing, helping brands and IP owners seamlessly integrate their messages within the world’s biggest messaging apps. Transatlantic are a strategic consultant to the Holler business, providing support on commercial relationships with messaging platforms, content strategy, and are also leading the growth of Holler’s advertising business in EMEA.

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Signal

We worked with Signal, an AI-driven decision-making platform, to develop their GTM communication strategy. We undertook a comprehensive perception review, identified the key drivers of brand perception and put these at the heart of a full corporate narrative, and a comprehensive communications strategy. These helped to prioritise events, content and PR collateral that could be activated for maximum pipeline effect.

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nuggets

We worked with nuggets, a single-login secure payment platform based on blockchain technology, at a very early stage to define their mission, vision and values, messaging house and initial GTM language. We then used this to create PR outreach documents and pitch collateral for investors. Nuggets subsequently underwent an ICO and are now partnering with a range of major brands to bring their service to consumers.

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Zoomdoc

Zoomdoc asked us to help with their repositioning as the leading provider of on-demand 24/7 GP services through an app, enabling patients to connect from the comfort of their own home, hotel or office in minutes. We worked with the founder Kenny on language, developing how they talk to prospective corporate clients to establish the brand, and developing the business model.

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Atheer Labs

Atheer Labs is the world’s biggest provider of professional and enterprise augmented reality headsets. Transatlantic defined their company narrative and used this as a basis to build a PR centred comms plan to help them connect with high value target audiences. This approach has included coverage on UK television’s Sky News, Fox Business and in TechCrunch.

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myTaxi

Black cab e-hailing app, mytaxi, asked Transatlantic to develop their strategic communications approach to enable ongoing business growth in the crowded taxi marketplace. Transatlantic delivered across all comms pillars – from articulating corporate narrative to crisis comms, from creative PR launches of mytaxi in new cities across the UK, to enlisting powerful influencers to target the distinct consumer user groups. Transatlantic guided mytaxi into valuable third party partnerships, for example securing a partnership with London attraction group Merlin to provide family ticket promotions to key attractions and black cabs. Bringing together Merlin and parent influencers, resulted in an impactful advocacy programme that showed the mytaxi app in practice, generating increased downloads of the app, engagement with a key audience and a long term partnership with Merlin for the future.

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GoodClub

Good Club is the UK’s leading zero-waste online supermarket. Transatlantic supported Good Club in 2019, working with the founders to deliver impactful awareness of their business in B2B and B2C media, in order to drive their fundraise on CrowdCube. In two months, Transatlantic had helped Good Club reach their funding target via significant media cut-through in Sky News, BBC Radio 4, City AM, London Evening Standard and the Grocer. Now in 2021, Transatlantic is supporting Good Club in its mission to launch the world’s first closed loop packaging system, which collects from customers’ the very next day – milkman-style! Interviews with This is Money, the Sunday Express, Sifted plus coverage in the Times and various consumer media outlets are driving awareness and supporting Good Club in its mission to reduce waste.

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Cambridge Cancer Genomics

CCG builds precision oncology solutions for everyone. Their technology gives Doctors the power to act faster on cancer. Working with their team, Transatlantic forged a powerful brand positioning and messaging framework. This was created to articulate CCG’s ground-breaking work in a meaningful and compelling way for multiple audiences: patients, healthcare specialists and investors. This enables them to deliver better communications, faster.

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Digital Surgery ›

Digital Surgery is a UK-based artificial intelligence and surgical AI simulation company offering improved solutions for surgeons and patients. Its mission is to digitize surgical training using cutting-edge AI computing and to support the delivery of consistent, data-driven and evidence-based surgical care through the ‘Virtualized Operating Room’. Transatlantic worked with the Founders to achieve PR repositioning across US and UK health media sectors, supporting the company with strategic media counsel and delivering targeted coverage on national broadcast media, as well as digital and clinical device publications. In 2020 Digital Surgery was purchased by Medtronic and continues its growth as part of the world’s largest medical device manufacturer.

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Bubble

Bubble makes finding a sitter simple. Through clever tech, strategic brand ambassadors and incredible word-of-mouth, the app has signed up over 100,000 families nationwide. Transatlantic has worked with the team, including founder and Dad of three, Ari Last, on and off for a number of years – directing the influencer marketing strategy with well-known parenting bloggers such as Mother Pukka, soap stars, pop acts and more, alongside creating engaging and thought provoking stories around childcare. Recently, coverage on Sky News, Mail Online, the i and more focused on parenting pressures during lockdown have helped Bubble cement its position as the most trusted platform to find a sitter.

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Karshare

Karshare, known as ‘the Airbnb’ of cars, is the first person-to-person car sharing services that matches car renters to car owners in a simple and transparent way. Transatlantic has ran a b2c press office for the company for the last two years, supporting with national media coverage across all national newspapers, and driving regional awareness campaigns in Bristol, Birmingham, Manchester and London to support regional launches. Now, Transatlantic is working with Karshare on a creative influencer marketing campaign to showcase the sustainable, cost and community benefits of car sharing through social media.

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We’re global marketing and communications specialists working with founders of fast growth, entrepreneurial businesses that want to change the world.